In eCommerce, a smooth product filtering experience can make or break a sale. Default WooCommerce filters often lack speed, flexibility, and mobile-friendliness. That’s why a Bangladeshi eCommerce brand partnered with WIKI Tech BD to build a custom product filter plugin that significantly improved conversions and user experience.
The Problem
The client needed:
- Precise filters (price, color, size, ratings, etc.)
- Instant results with AJAX (no full-page reloads)
- Ability to apply multiple filters at once
1. Planning & Research
- Reviewed existing plugins to identify gaps.
- Analyzed the store’s product catalog and user behavior.
- Created a lightweight, performance-focused plan.
2. Developing the Filtering Engine
Our filtering system dynamically loads results using:
- AJAX calls for real-time updates.
- Custom taxonomies and meta queries for detailed filters.
- Optimized database queries to handle large product volumes smoothly.
3. Designing the Interface
The UI was built for clarity and speed, offering:
- Multiple filter types: checkboxes, sliders, dropdowns.
- Mobile responsiveness.
- Filter reset buttons and product match counters.
4. Testing & Optimization
Before launch, we performed:
- Cross-browser and mobile testing.
- Load testing with large product catalogs.
- Speed and query optimization.
Results After Deployment
The impact was immediate:
- 40% drop in bounce rates.
- 25% increase in session duration.
- Higher conversion rates due to easier product discovery.
Why WIKI Tech BD?
- Custom plugin development tailored to your business.
- Focus on performance, UX, and long-term growth.
- Ongoing support to evolve with your store.
Final Thoughts
An advanced product filter isn’t just a feature — it’s a strategic asset. At WIKI Tech BD, we build tools that make WooCommerce stores smarter, faster, and more profitable.
📧 Contact us at: info@wikitechbd.com
🌐 Visit: www.wikitechbd.site
